Get Cited by ChatGPT, Gemini & Perplexity.
Your customers are asking ChatGPT, Gemini, and Perplexity for recommendations — and those tools cite a handful of sources. AI Search Optimisation (also called GEO or AEO) engineers your content so your business is the one they name. We make you the answer, not just a search result.
We make sure that when someone asks ChatGPT or Google's AI for a recommendation in your industry, your business is the one it mentions.
**AI Search Optimisation (AIO)** — also known as GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation) — is the practice of structuring your website so AI answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews cite your business when users ask questions about your industry.
Search is changing faster than at any point since Google launched. Instead of clicking ten blue links, buyers now ask an AI assistant for a direct recommendation — and the assistant names two or three businesses. If you are not one of them, you are invisible, no matter how well you rank on traditional Google.
This is a genuine first-mover advantage in South Africa. Almost no local competitors own these AI answer spaces yet. We help you claim them now, while the ground is still open.
Why Choose Us
Be the Answer, Not a Link
We structure your content so AI engines quote and recommend your business directly — the moment a buyer asks for a provider in your field.
First-Mover Advantage in SA
South African AI-search queries have near-zero established competition. We help you own them before your competitors even know they exist.
Answer-First, Schema-Rich
Every page is engineered with answer-first copy, entity-rich context, and JSON-LD schema that machines can parse and cite with confidence.
Google + AI in One Strategy
AIO compounds your traditional SEO. The same structured, authoritative content wins Google rankings and AI citations together.
What We Do
AI Search Optimisation is the next frontier of organic visibility. As ChatGPT, Gemini, Perplexity, and Google AI Overviews reshape how South Africans find businesses, Digital Brand Labs engineers your content, structured data, and digital footprint so AI engines understand, trust, and cite your brand — turning AI conversations into qualified enquiries.
Key Benefits
AI Answer Visibility
Get named when buyers ask ChatGPT, Gemini, or Perplexity for a provider in your industry — the highest-intent moment there is.
Untapped SA Opportunity
AI-search queries in South Africa have almost no established competition. Early movers can reach the top of AI answers far faster than traditional Google.
Compounds Your SEO
Answer-first, schema-rich content wins Google rankings and AI citations simultaneously — one investment, two channels.
Future-Proof Organic
As search shifts from links to answers, AIO protects your pipeline against declining click-through rates on traditional results.
What's Included
Everything you get when you work with us.
AI Visibility Audit
- Baseline testing across ChatGPT, Gemini, Perplexity & Google AI Overviews
- Where your brand is (and isn't) currently cited
- Competitor AI-citation gap analysis
- Prioritised action plan to win AI visibility
Answer-First Content
- Content restructured to lead with the direct answer
- Entity-rich copy that establishes topical authority
- Question-and-answer formatting engineered for AI extraction
- Citation-worthy statistics, definitions, and comparisons
Technical AIO Setup
- JSON-LD schema (FAQ, Service, Organisation, LocalBusiness)
- llms.txt file to guide AI crawlers
- Clean, machine-readable content structure
- Structured data validation and monitoring
Measurement & Iteration
- Monthly AI-citation tracking across major engines
- Prompt-based visibility testing
- Continuous content refinement
- Reporting tied to enquiries, not vanity metrics
Our Process
A clear, structured approach to delivering results.
AI Visibility Audit
We test exactly how ChatGPT, Gemini, Perplexity, and Google AI Overviews respond to buyer questions in your industry — and where your brand stands today.
Answer-First Restructure
We rewrite and restructure key pages to lead with clear, citable answers and entity-rich context that AI engines can confidently quote.
Schema & llms.txt
We deploy JSON-LD structured data and an llms.txt file so AI crawlers understand who you are, what you do, and why you're the authority.
Track & Compound
We monitor AI citations monthly, refine content against what the engines reward, and compound your visibility across both AI and Google.
Transparent Pricing
Real pricing in Rands. No "custom quote" gymnastics.
AI Visibility Audit
R4,500 once-off
- Full audit across ChatGPT, Gemini, Perplexity & Google AI Overviews
- Competitor AI-citation gap analysis
- Prioritised action plan
- 90-minute findings and strategy session
AIO Retainer
R9,500/month
- Everything in the audit, ongoing
- Answer-first content restructuring
- Schema + llms.txt deployment and upkeep
- Monthly AI-citation tracking and reporting
All prices in ZAR (South African Rands). Month-to-month — no lock-in contracts.
Is This Right for You?
Good Fit
- ✓Businesses whose buyers research providers before enquiring
- ✓Brands that already invest in SEO and want an edge
- ✓Industrial, technical, and professional services firms
- ✓Early adopters who want to own AI answers before competitors do
Not the Right Fit
- ✗Looking for an overnight guarantee — AI visibility builds over weeks
- ✗Not willing to update or expand website content
- ✗Expecting AIO to replace, rather than complement, SEO
Frequently Asked Questions
AIO — also called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation) — is the practice of structuring your website content and data so AI answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews cite your business when users ask questions about your industry. Instead of ranking for clicks, you become the answer the AI recommends.
Traditional SEO optimises for Google's ranked list of links. AIO optimises for AI engines that give a single synthesised answer citing only a few sources. The disciplines overlap — both reward authoritative, well-structured, schema-rich content — but AIO adds answer-first formatting, entity context, and llms.txt so machines can confidently extract and cite your content.
Yes. ChatGPT visibility optimisation is core to our AIO service. We audit how ChatGPT currently answers questions in your industry, then restructure your content, schema, and digital footprint so ChatGPT is more likely to cite and recommend your business.
Absolutely. Perplexity leans heavily on citable, well-sourced web content, which makes it one of the most winnable AI engines. We optimise your pages with the answer-first structure and structured data Perplexity favours so your brand appears in its cited sources.
AI visibility can move faster than traditional SEO because competition is so thin in South Africa. Once content is restructured and re-crawled, we typically see citation changes within 4 to 8 weeks, though timelines vary by industry and how established your domain is.
Our one-off AI Visibility Audit is R4,500 and includes a full cross-engine audit plus an action plan. Ongoing AIO retainers start at R9,500/month. Many clients add AIO to an existing SEO engagement so the two channels compound.
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Let's discuss how AI Search (AIO) can drive real results for your business.